Fixing Personal Branding Errors

When it comes to personal branding, there really is no right or wrong answer. So much of it is subjective. However, that doesn’t mean that you are incapable of making mistakes or of wishing that you could have done something better/differently. If you had the chance to do it over again, of course, you would probably do those things differently. Well, even if you did make mistakes, all hope is not lost. You can still fix what needs to be fixed and move on from there.

Make fixes in a sensible manner
When it comes to fixing the errors that you made in your personal branding, you will want to approach it sensibly and methodically. There are several aspects of your personal brand that you will want to examine and, hopefully, you will be able to identify whatever needs to be corrected.

You want to make sure that your reputation is intact: If you aren’t sure what other people are going to find when they search for you (personally), you should search for yourself. The top items on the search engine should be positive about you. Additionally, those items should have value and they should help to enhance your reputation and boost your credibility. If you see that it is not the case, go back to those items and enhance them until they show you in a more positive light.
Entertainment versus marketing value: It is very important that you understand the balance between good value and the ability to entertain with your personal brand. You don’t want to have more of one than the other. Of course, if you don’t have enough on the entertainment side, other people may not remain interested. On the other hand, if you don’t have enough on the value/marketing side, from a business perspective, people may be entertained/amused but they may walk away feeling that they don’t have much to show for it.
Don’t go overboard: There is definitely value in revisiting the content that is connected to your personal brand so that it reads better. However, overediting is definitely not a good idea in general. The last thing that you want to do is to edit so much that you lose yourself and what you stand for in the process. It is important to show your vulnerable/human side but, at the same time, to demonstrate how valuable you are professionally and how your expertise can help other people.
Marry your personal and professional brands: The truth is that there is a strong connection between your personal and professional brands. They are two parts of you and those parts should have at least a discreet connection for other people to embrace. If you are communicating messages from both brands, they should be synchronized. You really can’t separate the two anyway. The best that you can do is to make sure that they exist in harmony.
Make sure that your social media profiles are current: The profiles are extremely important to your personal brand. They must be kept current. That means that you update your status periodically (at reasonable intervals), change your photo if it isn’t appropriate or is not relatively new, etc. You will want to work on all of your social media profiles. People will definitely notice if you don’t keep them current.
Make sure that your photo is appropriate: First of all, make sure that you have a photo which people can identify with your personal brand. Second, it should be an appropriate photo. That means that it should be a professional headshot. It shouldn’t be you with your cat, your logo instead of your face, you drinking in a bar or at a party, etc. After all, even though you are working on your personal brand, you want people to remember you in the right way because there will definitely be crossover to your professional brand and persona.
Make sure that your bio is what it should be: Your bio should be substantial enough so that other people are able to get a sense of who you are and what you believe in. On the other hand, you don’t want to go on and on to the point where the other person has no patience to keep reading. However, you should definitely highlight your accomplishments because not only are you proud of them but they add value to you and other people will have the understanding that you are someone with whom they should form a relationship and interact.
Always be yourself: Authenticity is an essential part of your personal brand. If you are not authentic, people will know it and they will not want to connect with you. You certainly don’t want that to happen. The reality is that you will not be able to have a successful relationship with everyone but you want your relationships with those people who want to be connected to you to be solid and enduring.

Conclusion
All of the elements listed above are important for your personal brand. Getting your personal brand in the shape that you want it to be will take time and work but it will be well worth it for you. You should keep in mind that your personal brand will take you very far in business. It is really important for you to understand your target audience and to do your best to give them what they want and need. If you give them your best, you will get it back in full.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Breakdancing: The Roots of The Street Dance

Breakdancing is the street dancing which began around 1969. Most people will agree that the superstar James Brown began the whole thing with a dance called the “Good Foot”. James Brown was a real innovator and his dancing was something to behold. He did things with his feet that would give most of us a couple of broken legs!

Simultaneously in the ghetto, what is known as the “dance battle” became very popular and in many cases replaced gangster warfare as a method to end disputes. Breakdancing lent itself very well to the dance battle and the Good Foot was a perfect base for breakdancing.

Street dancers adopted the Good Foot which, for a short period, became known as the B-Boy and then breakdancing. Back then the dance moves were a lot different to the kind of breaking we see today. There were no popular, documented moves such as the headspin or the windmill. The dancers simply used their feet and nothing else. Some would argue that this “old style breaking” is more complicated than the kind of dancing we see these days.

Some of the floor work improvised back then was fantastically complex. If you go to a modern breakdancing competition you won’t see many of the old school moves but you will see a lot of gymnastics. Impressive though this is, there are those that think breakdancing has lost its roots a little. On the other side of the coin you have people saying that it’s just an evolution.

As a way to solve street battles and gang violence it was inspired. You were finding that amazingly, the gangs were using breakdancing instead of fighting. The breakdancing “battle” took on a world of its own. Of course there were still fights and inevitably sometimes a sore loser in a breaking battle would resort to violence.

Out of all this, breakdancing crews were formed. The members of a crew would practice and dance together. This is when the first very basic breakdancing choreography came about. One crew would invent a move which would inspire an opposing crew to go one better. For some of these guys breakdancing was literally the difference between life and death. They were very dedicated to what they were doing.

Just as all these new breakdancing crews were bursting onto the scene a guy called Afrika Bambaataa embraced the genre. Afrika Bambaataa is a legendary figure in the hip hop world. He was largely responsible for bringing breakdancing into the general public’s consciousness. He got to know all the crews and encouraged them to develop what they were doing. Bambaataa’s “Zulu Kings” breakdancing crew became a force to be reckoned with, winning many battles.

Since then breakdancing has continually progressed and more and more very talented dancers were bringing their skills into the arena. There were new moves being invented by the week and it wasn’t long before we had headspins, windmills, backspins and all the other high energy, acrobatic moves we see these days.

The “Rock Steady Crew” were one of the groups to pioneer this new school breaking. These guys along with Charles Ahearn who made the seminal hip hop movie “Wild Style” were to bring breakdancing fully up to date and the dancing phenomenon became much more popular. There was no stopping the onward march of the break dance.

Nowadays breakdancing influences a lot of the choreographed dance routines which are an integral part of a modern pop record release. You have young kids coming up who are really into it and the genre is experiencing something of a renaissance. There’s no doubt about it, breakdancing is here to stay and if you want more info a quick search on the Internet will turn up thousands of references to this modern art form.

Shedding A Light on Green Bonds

The Government is aiming for a greener economy. Businesses and organizations are trying to support their production through green resources. Green economy, green bonds, green business and going green has become the current anthem worldwide! We know what green economy and green business mean but as I wasn’t aware of ‘green bonds’ initially, same will be the case with many of you. So, today with the help of this article, let’s gain an understanding of the term.

Green bonds: In simple language, these are the bonds issued by the Government and are tax-free. These bonds are used for underdeveloped localities mostly by municipalities or federally qualified organizations. The purpose of these bonds is to finance projects which are aimed at achieving energy efficiency, protection of aquatic and terrestrial species, curbing pollution, managing water quality and quantity and clean transportation, to name a few. Due to the tax-free status, purchasing this bond accounts for a lucrative investment when compared to a taxable bond. This tax-exempt status acts as a financial incentive to handle social issues such as preserving energy sources and climate change.

Qualifying for a green bond requires:

1. The building is at least 20 acres in the size
2. The project will receive a minimum of $5 million from the state or the municipality
3. A minimum of 75% of the building is registered for Leadership in Energy and Environmental Design (LEED, a rating system developed to measure the environmental impact of the building) certification.

Certain benefits of green bonds are:

Reducing the cost of the project: These bonds are an excellent system of saving a large amount of capital to support environmental investment. Ideally suited for large-scale green projects such as solar and wind development which require capital investments prior to revenues and which generate modest revenue over a long time-period.

Investor demands: Due to the increasing awareness for a green financial market, there is a constant demand of socially responsible investment projects. Owing to this scenario, investors are expressing strong interest in purchasing of green bonds. While retail investors seek investment through their brokers and fund managers, institutional investors use these bonds to handle social, economic and Government mandates. Before green bonds came into the picture, it was a struggle to address these mandates with fixed income tools. This is the reason why these bonds have been successful in attracting new investors thereby providing a new platform for future issuances.

Building brand value: As the major provider of these bonds are the Government, they strike the chance and brand themselves as innovative and dedicated to keeping pace with the green projects.

Leadership: Talking about the future, green bond issuers are the leaders of the world. With their active participation, they can encourage municipalities to participate and create a reputation for monetary innovation. This will make way for upcoming projects in financing environmental projects.

Sharing the time when efforts are put-in to preserve the environment, green bonds are an altogether new opportunity for investors and issuers. Apart from the above-mentioned benefits, green bonds are known for several other advantages over other financing options, some of which are:

Providing a medium to access sustainable investments in a fixed income market in familiar and low-risk surroundings.

Allowing the municipalities to develop a public-private partnership to speed-up the process of energy efficiency and technological advancement.

Why Is A Tally NET Subscription Vital For Your Business?

Tally ERP 9

Tally Software has proven to be extremely vital for your business. For over two decades, Tally ERP 9 has developed into a high-performance ERP as well as accounting software to cater to the demands of all businesses regardless of whether they are large or small. Irrespective of the industry you belong to, finance and accounting are vital to your business.

Tally ERP 9 is an amazing tool that assists you to execute all activities such as managing inventory, sales, purchase, costing, manufacturing, payroll, accounting, finance apart from excise, statutory processes and more. It also delivers high-end security to protect all data and files. It is the most popular as well as sought after ERP software because it has the flexibility to connect with all staffs, different branch locations, CA’s as well as others, anytime and at anyplace. Tally ERP 9 offers host of products

What is Tally.Net Subscription?

Tally Subscription is a service viewed in Tally ERP 9 which delivers superior abilities namely product updates, remote access services, data synchronization within branches and different locations, access to support center and several more features so as to aid you in improving your business performance.

So, what are some of the advantages of a Tally.Net Subscription?

Remote Access Services

The business data remains locally with you and is never hoarded on Tally.NET servers or on systems using that data through Remote Access by making a Tally login. With the aid of this Tally.Net id you get infinite remote edit services and can control your business on the go. It also enables your CA to get audit services.

Support

Support Centre is an incredible capability incorporated in Tally ERP 9 and Shoper 9, which allows you to report and trace queries from within Tally ERP 9. The queries you post go to your general Tally Service Provider and you’re able to receive instant responses to all your queries. You also have the ability to report the queries and view remotely. One can make use of the reference number/ticket number to raise the issue to Tally’s Customer Centre if needed.

Control Centre

Control Centre in Tally has the feature to allow you to centrally configure as well as administer Site/User belonging to your account. Therefore the Control Centre behaves like an interface between you and Tally ERP 9 set up at your different sites.

Knowledge Base

Tally has merged a huge selection of articles for its users to comprehend the product as well as its applications. One can use the Knowledge Base and seek out what they need from the topics available as per one’s convenience.

Software Assurance Services

You have the ability to receive regular product updates and can upgrade Tally as when you need.

Data Synchronization Services

Exchanging data between two or more Tally licenses (executed at different places) becomes simple with the aid of Tally Service.

20 Ways to Increase Sales With Direct Mail Letters

1. Adapt letter-headed paper

If you’re using company letterhead for direct mail then adapt it to your requirements. The company name and selling benefit should stand out. If you want people to email you, then the email address should stand out. If you want them to phone, then make the phone number prominent. Use the footer as a place to increase sales by drawing attention to a trade association or quality control mark. Make legal information as small as possible.

2. Postal replies

Do you want potential customers to reply by post? Include a pre-paid envelope.

3. Long letters

Don’t be afraid to write long letters (over a page). Nobody will buy something without enough information to make a decision. Keep selling until you have run out of sales points. Every word should be relevant – no rambling.

4. Be friendly

Address your letter to a known person if at all possible because it shows that you care who they are. Second best is to address them by their job or interest, eg. ‘Dear Dog Owner’. The worst salutation is ‘Dear Sir/Madam’.

Sign off in a friendly way. Instead of a secretary signing the letter on your behalf, sign it yourself. Include your Christian name and a friendly title. ‘Customer Services Manager’ says that your company cares about its customers.

5. Powerful headlines

At the top of the letter write a headline that communicates the product’s main benefit. It gives the potential customer a reason to read on. Keep it clear and simple – think communication not clever word play.

6. Powerful openings

Grab your reader’s attention. Study magazine articles and newspapers. How do they it? What works? Use your research. Here is a list of letter openers to get you started:

7. Subheadings

Subheadings make letters digestible. Each subheading should sell the product.

8. Ask for what you want

Don’t beat about the bush. If you want your reader to buy your soaps then tell them so. If you want them to take out a subscription, ask them to sign up (and make it super easy). Ask straight away – don’t leave it until the middle of the letter.

9. Talk benefits

Know the difference between features and benefits. Instead of saying ‘the X65 lawnmower has a barrel of sixty rotating blades’ say ‘the X65 lawnmower develops a healthy lawn within weeks’. Decide which is the most important benefit and put that first. All the other benefits follow.

10. Make it personal

Address the reader as if you were sitting beside them. Make it about them and not you. Every time you write ‘we’ try and change it to ‘you’.

11. Emphasise important points

Emphasise important words by using bold or underline, but don’t overdo it or the power is lost. Indent to emphasise key paragraphs.

12. Make sure the letter flows

Guide the reader gently from one point to another. Sentences should be linked (‘what’s more… ‘, ‘but… ) and ideas should be set out in logical order.

13. Entice the reader to act

Your letter must end with a ‘call to action’. Now you’ve (hopefully!) sold the reader make it easy for them to act. Don’t make it complicated by providing lots of alternatives which involve decisions. Give an incentive too: ‘reply by 20th August and you will receive a free watch’.

14. Provide reassurance

Make sure the reader knows they can’t lose. For instance, say you won’t take payment until the product has been dispatched or that they won’t be charged for 60 days.

15. Use a PS

When you receive a letter do your eyes go straight to the PS? So do your reader’s. There should be a new ‘just remembered’ benefit here to seal the sale.

16. Make it a parcel

You don’t have to send a letter on its own. A creative package is likely to generate a higher response rate. You could include a sample of your product or a promotional item which will be a constant reminder of your company eg. a drink coaster or a pen.

17. Include a reply device

Pre-paid postcards with tick boxes make life easy for potential customers. If you can print their name and address for them, all the better. Reassure people that a salesman will not call and that they are under no obligation to buy.

18. Include an endorsement

Comments from satisfied customers go a long way as do market research statistics: ‘85% of our customers have used us for over 2 years’. Always be truthful. Never be tempted to lie – to do so cheats your customers and undermines your reputation.

19. Involve the reader

Ask rhetorical questions: ‘What would you do if… ? Write questions that potential customers might ask and answer them: ‘How much will it cost?’ Provide an example of a company or individual who reaped the benefits of your product: ‘When James & Son bought our product they halved their production costs in a week’.

20. Overcome objections

Make a list of all the possible reasons your customer might have not to buy. Decide how you would answer these objections and put them in your letter. For example: ‘I can’t afford it now’ could be solved with an easy payment plan. If you think people will want to compare deals with other providers then provide a comparison chart.